Developers have made $230 billion from launching apps on the Apple App Store since 2008.
That’s according to Apple, which shared the figure during its annual WWDC event yesterday. This figure includes revenue for non-gaming apps as well as gaming.
The $230 billion is an increase on the $155 billion the company had paid developers by 2023.
Up until recently, Apple took a 30% cut of app revenue generated through the App Store. The company has since changed that rule to benefit smaller developers — lowering the cut to 15% for all developers earning less than a million dollars annually.
Meanwhile, it’s worth remembering that Apple executives claimed that the company does not know whether the App Store is profitable during the recent Epic vs Apple antitrust lawsuit.
Last month’s lawsuit saw Epic take on Apple in the courtroom after the company removed Fortnite from the App Store. Fortnite’s removal was triggered by Epic’s attempt to circumnavigate Apple’s 30% cut by implementing its own payment system inside the game.
The jury is still out on the result of the trial, but you can catch up on the main events here.
- Epic v. Apple: Judge Rules Apple Must Allow Developers to Direct App Users to Outside Payment Options
- Judge Rules in Favor of Epic Games, Orders Apple to Allow Developers to Offer In-App Purchasing
- Microsoft Store gives app developers option to keep 100% of revenue, but not games
- Apple employs 500 people to check every single App Store submission manually
- Epic Wins Fortnite App Store Lawsuit Against Apple
- Knockout City has attracted over 5 million players since launch
- Abandoned PS5's Realtime Trailer App Renamed Realtime Experience App
- Apple will allow developers to promote alternative payments outside of their apps
- Apple settles lawsuit to let developers email users about alternative payment options • Eurogamer.net
- Fortnite trial judge decides Apple cannot stop developers linking to other payment methods • Eurogamer.net