Blue Box Game Studios Apologises for Misjudged Silent Hill Message

Update: Well, that didn’t take long. Blue Box Game Studios has apologised for a tweet that many felt implied some kind of connection to the Silent Hill franchise:

Either this team is incredibly naïve or is comprised of master publicists. To be honest, we’re not sure what’s going on with this game – this is one of the most bizarre marketing cycles we’ve ever experienced in over a decade of running Push Square.

As for what starts with ‘s’ and ends with ‘l’, well… We’ll just have to wait and see, won’t we?

Original Article: Blue Box Game Studios got a lot of sympathy for unwittingly being dragged into a non-existent Hideo Kojima ruse, but this teasing will do it no favours if it turns out to be a gag. The Dutch developer working on PlayStation 5 survival game Abandoned sent out a message on Twitter this evening which raised eyebrows: “Guess the name: Abandoned = (First letter S, Last letter L). Reveal closing in…”

It’s obviously alluding to Silent Hill here, but there’ll inevitably be a backlash when that turns out not to be true. There have been rumours about Konami’s survival horror series for well over a year. In fact, at one point, it was heavily speculated that Japan Studio was rebooting the franchise – before the team was disbanded, of course.

Everything about Abandoned has been strange from start to finish; an interactive demo will purportedly release on the PS5 soon, allowing you to “watch” the game’s trailers rendered in real-time on your console. We’ll be waiting with intent for the Dutch developer’s next move – currently, we’re not convinced referring to Silent Hill is its best decision.