Atari Targeting Different Gaming Sectors

Source: eurogamer.net

The world of online gaming could be facing a new great revolution thanks to the latest news coming from acclaimed developer Atari. According to recent industry reports, Atari has reached an agreement with Decentral Games to create new gaming experiences in the virtual world of Decentraland, a gaming platform based on blockchain technology.

Atari’s main goal is to finally enter the metaverse, and among these proposed experiences is a new casino in which players would use cryptocurrencies to play classic games like blackjack and roulette. Decentral Games confirmed the partnership between the two brands in a press release, revealing some details of this new online leisure and entertainment space for gamers.

Atari has long been recognized as a pioneer in the video game business, but after years of stagnation, the firm was demoted to a minor position in the industry. However, Atari’s recent efforts indicate that the company is set to give rise to a new era of interactive gaming.

Atari’s key move

Source: egamers.io

In 2020, Atari disclosed the launching of the Atari Token in conjunction with the ICICB Group, one of the major Middle Eastern financial organizations. The organization was granted a license in order to develop an online gaming system focused on cryptocurrencies.

The collaboration culminated in the establishment of a new business called Atari Chain, a subsidiary cryptocurrency corporation, with the objective of developing Atari Token into the foremost cryptocurrency for the online gaming sector.

The Atari Token, denoted by the symbol $ATRI, is Atari Chain’s native cryptocurrency and was initially developed for the Ethereum blockchain as a utility token. It is, however, presently being traded on a multitude of other platforms.

Atari has revealed the use of this token in the creation of a exclusive gaming system on the metaverse, which will feature a virtual casino that will have players experiencing other activities apart from gambling, such as playing old Atari games like Enduro and River Raid, interacting with other players, and exploring the platform’s environment.

Engaging settings and a multitude of games, including classics like blackjack, roulette, and slots, will be featured in the Atari metaverse experience, which will be just one of the many components of the whole personalized, multiplayer gaming platform that will be made accessible. These casino games are already a key component of the iGaming business, which has capitalized on their popularity by delivering immersive gaming environments with live dealers to customers worldwide. Therefore, it’s only natural for Atari to target this market.

A journey into the metaverse

Source: retailconsumerproductslaw.com

The metaverse consists of a virtual environment that associates elements of online gaming, social media, VR and AR, and cryptocurrencies. It has become a popular topic in the past year, especially since Mark Zuckerberg revealed Facebook’s parent company’s rebranding to Meta and its venture into the metaverse.

Although at first glance it may seem that Atari is substantially moving away from the video game industry to open up to a new market, in reality the claims are that the company will focus on both.

Within the new gaming platform, several of the brand’s games would also be available, with players even being able to earn rewards. That way, not all of the player’s activities in the metaverse would depend on chance and fortune, as there would also be a bit of skill. Therefore, the vision of the Decentraland platform would also be reinforced, which is none other than to give power and ownership to the gaming community in the virtual world.

Atari’s environment will be located in a version of Las Vegas in Decentraland. To enter it, players will need one of three cryptocurrencies: the Atari Toke, MANA, the Decentraland token, and DG, another one of Decentral Games’ tokens. The idea is that users have a say in the development of new games, and even elements of the virtual casino, while playing in an environment in which the cryptocurrency offers great security due to its degree of privacy.

The platform’s launch is scheduled for the first semester, and apart from finally introducing these gaming experiences in the metaverse, will also feature a performance by DJ Dillon Francis in a live presentation. As part of the launching campaign, Atari will also award exclusive, special gifts in the form of NFTs.