EA Renames DICE LA to Ripple Effect Studios, Expanding to Establish Own Identity

Ripple Effect EA

DICE LA, the developer of an as-of-yet-unannounced experience in Battlefield 2042, has been officially rebranded Ripple Effect Studios, as it expands and seeks to establish its own “identity”. In a press release, boss Christian Grass explained: “We’re so proud of our work as DICE LA and the DICE team will forever be a part of our DNA, but over the past eight years, we’ve developed our own culture and our own way of doing things.”

Ripple Effect Studios is set to raise the curtain on its work with Battlefield 2042 at EA Play Live later this month, but beyond that it sounds like it’ll be tasked with a new project. “At Ripple Effect Studios, innovation and quality are at the forefront of every project, as even the smallest idea can change the world,” Grass added. “This is the defining characteristic behind the studio’s new name.”

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