Kingston furiously renames its memory brand having sold HyperX

HP has recently completed its acquisition of HyperX peripherals, leaving Kingston with its gaming memory division in need of a new name. After some serious soul searching, and probably some very expensive market research, it has some new branding on the way: Kingston Fury. 

They’ve even gone and produced a swanky video of the new logo, which looks like it could be seen flashing on a billboard in Cyberpunk 2077.

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