Netflix Will Expand into Gaming Starting with Mobile

Streaming service Netflix has announced they will be expanded in gaming, with no added cost to Netflix subscription starting with mobile games.

Netflix Will Expand into Gaming Starting with Mobile

Netflix will be going to gaming with an initial focus on mobile games and this will be apart of the Netflix subscription plan without further costs. This was announced as part of the second-quarter earnings report on Tuesday. This news comes only days after the announcement of hiring former Electronic Arts and Oculus exec Mike Verdu to head the gaming division.

Netflix shared in a letter with investors that they had already been working on the early stages of gaming. You may have experienced the  ‘Choose Your Own Adventure’ styled episode of Black Mirror Bandersnatch, which allowed viewers to make interactive choices and gain different outcomes depending on the choices they made. Netflix shared they view gaming as “another content category” but won’t be adding an “additional cost” to subscriptions.

We’re also in the early stages of further expanding into games, building on our earlier efforts around interactivity (eg, Black Mirror Bandersnatch) and our Stranger Things games. We view gaming as another new content category for us, similar to our expansion into original films, animation and unscripted TV. Games will be included in members’ Netflix subscription at no additional cost similar to films and series. Initially, we’ll be primarily focused on games for mobile devices. We’re excited as ever about our movies and TV series offering and we expect a long runway of increasing investment and growth across all of our existing content categories, but since we are nearly a decade into our push into original programming, we think the time is right to learn more about how our members value games.

Letter to investors from Netflix

Currently there is no word on exactly how they will be making this available to consumers. But there is already competition out there especially in the mobile market for gaming platforms through app stores.

Netflix’s Black Mirror: Bandersnatch provided an interactive way to make choices while viewing, with different outcomes depending on your choices.

But including it in a service that many already have could add to its appeal. Having collaborations with a host of content they already provide as they did with Black Mirror: Bandersnatch could also provide a crossover between content. Netflix have already turned many popular games into TV series such as The Witcher or animated series such as Castlevania, as well as the Stranger Things game. Providing gaming content on their platform directly could be a natural progression, with opportunities to expand into other types of gaming in the future not just mobile.

What do you think about the Netflix giant heading into gaming? Let us know in the comments below.

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