The Overwatch League faces further turmoil, according to a new report. Coca-Cola and State Farm are re-considering their partnerships with the League in the wake of a lawsuit filed by the state of California’s Department of Fair Employment and Housing over allegations of widespread sexual harassment and discrimination.
As reported by the Washington Post, two of the Overwatch League’s major sponsors are “re-assessing” their relationship with the League. State Farm and Coca Cola are two of the League’s seven sponsors listed on their website, along with IBM, Xfinity, Cheez-It, Pringles, and TeamSpeak.
Brand deals are one of the ways to measure success for a competitive ecosystem like the Overwatch League. The League lost T-Mobile as a sponsor on Tuesday, and it appears as though others may soon follow.
In a statement to the Post, a representative of State Farm said that the insurance provider was “reevaluating our limited marketing relationship with the Overwatch League” and the company has requested that “no advertisements run during the matches this weekend.” A spokesperson for Coca-Cola shared a similar sentiment, saying that the company is “aware of the allegations” and are working to “take a step back for a moment to revisit future plans and programs.”
J. Allen Brack, the head of Blizzard Entertainment, stepped down from his position on Tuesday, with Jen ONeal and Mike Ybarra taking his place as co-leaders. Jesse Meschuk, SVP and senior people officer at Activision-Blizzard, also reportedly left the company this week. Activision-Blizzard employees have been organizing in the face of the company’s response to the lawsuit, including 2,600 signatures on an open letter from past and present employees, and a staged a walkout at Blizzard’s California office and online.
Polygon has reached out to Activision Blizzard for comment and will update this post should we receive new information.
Polygon – All
Source link
Related Post:
- Coca-Cola and State Farm are pulling back from the Overwatch League
- Coca-Cola temporarily cans Overwatch League support amid discrimination lawsuit • Eurogamer.net
- Random: Smash Bros. Director Masahiro Sakurai Really Likes Coca-Cola Zero
- Overwatch League’s 2024 Season Will Use an Early Build of Overwatch 2
- An early build of Overwatch 2 will be used for Overwatch League’s 2024 season
- Overwatch League 2024 Will Use Early Build of Overwatch 2
- Jake From State Farm Is A Character In NBA 2K22’s City
- Like a Good Neighbour, Jake from State Farm Is in NBA 2K22
- Xbox and Kojima reportedly in talks for publishing deal • Eurogamer.net
- T-Mobile branding removed from Overwatch and Call of Duty League websites