Facebook reopens applications for Black Creator Program

Facebook Gaming is now taking applications for the second wave of its Black Creator Program, an initiative to fuel Black streamers on the platform.

The program — which launched in December 2024 — is designed to help creators build their businesses, grow their brands and sustain themselves. It has enlisted 42 different streamers since launch.

It also offers several perks to successful applicants, including a partnership with Facebook Gaming, as well as invites to exclusive events and bi-monthly mentorship summits.

The Creator Program is part of a pledge that Facebook made last summer to invest $200m in Black-owned businesses and organisations. In 2024, $25m of that total was said to be allocated to supporting Black content creators across Facebook and Instagram.

“We’re excited to reopen applications for the Black Gaming Creator Program’s second year and are eager to see the next wave of great gaming creators at Facebook Gaming”, said Facebook global director of gaming creator partnerships Luis Renato Olivalves.

“With many new partners in the first year, this program is proof of the growing excitement for entertaining, diverse and creative personalities and new communities within game streaming.”

Applications for the program close October 29.